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Julie Hyne and Annie Gibbins

Successful women interview – With Annie Gibbons featuring Julie Hyne

For over 16 years Julie Hyne has been helping senior executive women dress for boardroom success through her Style For Life program which focuses on instilling clarity, confidence, and consistent personal power.


Interview with Julie Hyne and Catherine Plano

Styling Executive Women for Personal and Business Success


Click here to listen to the podcast with Catherine Plano, of the I AM WOMAN Project.

What to wear

Why women never look as good as they could

“I don’t need a stylist, my friends tell me I dress really well.

I’ve decided to go shopping to find the perfect outfit for my next interview on my own.”

Women who say this to me, and themselves are sabotaging their opportunities for success and will never look as good as they could.

I hear these comments from women often and it saddens me that these busy women are the ones that really need help.

The fact is that the woman who told herfriend not to use a stylist is not only denyingher friend theopportunity to improve herself, she is most probably the one who really needs the help and has been too scared to ask or do what her friend has considered. She’s quietly worried that her friend will look better than her as a result.

The sad thing about this is that nobody wins.

The woman who wanted to improve her appearance and boost her confidence because she felt she needed a stylists expert help doesn’t win, her friend who suggested she can do it on her own doesn’t win ,and the company who will be interviewing her doesn’t win because their first impression could be negatively impacted by what they see.

Women as a rule avoid investing in their personal appearance. They can always think of something else to spend their hard earned dollars on.

But what if you are looking tired and out-dated, wearing clothes that are not complimenting your changing shape, age and position?

If you think it doesn’t matter, it does. Any sign of you looking tardy or tired can be a sure indication of your ability to perform in your role.

I know what that’s like, I’ve been a single mum for a long time and have experienced first hand the guilt over spending money on myself. I overcame that when I knew I had to play a bigger game and get serious about my appearance.

If I wanted executive women to take me seriously as an executive stylist, I had to seriously look the part too, and that was the key to significant change.

And this is the point, if you’ve been missing out on opportunities or are still in the same situation you have been in for years because you haven’t updated your personal and professional appearance and image to reflect who you are and where you want to go, you might never proceed to the next step.

So the next time you question whether you need aprofessional image and brand overhaul or help with your personal style and appearance, ask yourself, can you be presenting yourself better and with greater executive presence appeal? Will investing in yourself help you land your dream job or Directorship? If the answer is yes or you’re unsure, then itsdefinitely time to take action.

You deserve it.



First impressions and personal styling

What is your Personal Image saying about you?

Podcast on first Impressions and dressing for success.
Interview with Annmarie


You’re listening to another ambitious Entrepreneur Network dotcom podcast the voice for entrepreneurs and small business. Now to the show.

Are you frustrated and confused about how to attract new clients nothing you have done is working and you’re tired of waiting for the phone to ring? Imagine learning the tips and tools that will help you get noticed and booked by your ideal client. And paid what your worth for your amazing services now’s the time to make your dream a reality. And the ambitious entrepreneur show will teach you how. Now over to your host of Annmarie Cross.

Annmarie: I’m sure you’ve heard the saying first impressions count, so what perception do people make about you when they first meet. Does your personal image and style inspire confidence and professionalism or not don’t make the wrong first impression because you’re wearing an outfit that’s outdated or doesn’t flatter and suit your body shape. What about your current hairstyle and makeup? Are you aging and dieting itself? Find out on today’s show as our special guest stylist and image consultant Julie Hyne shares K tips to help you look great and take 10 years off how to get the most out of working with a personal shopper, how to save time and money while build a workable wardrobe with a minimum of fuss and lots of fun and much more. So let’s welcome Julie to the show. So welcome to the call Julie.

Julie: Thank you Annmarie It’s a pleasure to be here.

Annmarie: Now yours is a topic that I’m very interested in and I know that for all ambitious entrepreneurs listening today a professional image is so very important because we all know that saying first impressions last don’t we?

Julie: First impressions absolutely do count probably it’s the most important thing when you’re going to meet someone for the first time.

Annmarie: And what are some of the common mistakes that you see people make and I also know that in a moment you’re going to share some of the tips that you have to help us look younger and take 10 years off your face and off our presentation. But what are some of the most common things that you see people doing that they really shouldn’t.

Julie: Well I think a lot of people just need to take note of their current situation in terms of and particularly for women has they age and things change, their body shape changes, their colours change, and things just don’t suit them the way they used to suit them before. And so they become in a little bit of a dilemma to know how you do I dress myself now that I’m getting older and what are the right types of makeup that I need to wear and how should I style my hair now. And so it’s a good idea to actually meet with someone just do a refresh as to what’s appropriate for you now that you’re in a different space to where you were 5 or 10 years ago.  So it’s all about being appropriate for you and appropriate for the situation as well, and the people that you’re meeting.

Annmarie: So you mentioned five or 10 years would you say that that’s about the average time that we should revisit relook at what we’re wearing and our body shapes as well to make sure that what we are wearing is suiting us in the best way possible.

Julie: Oh absolutely because fashion changes all the time and also that becomes a little bit confusing for some people too as to how do I wear what’s currently in season or what is in fashion. It’s all about understanding what are the specific styles that suit you based on your body shape. And some things don’t change like our bone structure doesn’t change, but we might become a little bit fuller in certain parts of the body so we need to adjust the actual styles that we’re wearing to be able to make those look really fantastic on us, so it’s just really an update as we work with lots of different things just to find out whether this is still suiting me and whether it’s appropriate.

Annmarie: Yes, one of the things that as you were talking and I was considering as we tend to get older some of us have to go and turn to hair products some people just love to change their hair colour. Now the colours that they select may or may not suit them but the types of clothing the clothes at least some of the new colour of their hair may need to be or prompt and update for selection of colours that we use as well in their clothing.

Julie: Sometimes it’s in reverse actually a lot of we women will go to the hairdresser and they’ll have their coloured because they’re concerned about the going off with the greying that’s going on. And it really depends on the hairstyles and we’re not saying anything bad about hairstylists it’s about selecting the right shape of colour and the right degree of warmth to put into the hair because if it’s not consistent with your personal skin and eye colours as well then it can really throw you out and so then selecting the right colours to wear in your wardrobe becomes very confusing and that also then affects your makeup application as well.

Annmarie: Yes, and I know one of the things that I often see is my step daughter loves changing the colour of her eyes through what do call them contact lenses, and she has gotten naturally Olive skin. So sometimes when she wears bright blue her eyes just sort of pop out. But it’s sort of like oh there’s something different about her and really even changing the colour of your eyes could make such a difference on your whole demeanour and presence.

Julie: Oh absolutely yes and when I coach people on what is the right makeup to wear and what are the right colours to wear, that’s very much dependent upon your overall look in terms of whether your light, whether your dark, whether you are muted, and what are the right makeup colours to wear which is going to bring out the colour of your eyes and enhance your overall appearance. And then of course there is as you’re getting older do you go for something that’s a little bit more matt or are you still able to wear something that’s got a little bit and shimmer. So all of those things we have to take into account in defining and putting together exactly the right look for you.

Annmarie: So much to consider so much to consider and often we don’t even think of that at all but obviously that’s where your expertise comes in. So what are some of the top tips that you can share with us today that is going to help us look really right and great and take 10 years off how we look?

Julie: Okay well one of the things I think for a lot of women and I was actually talking to a lady the other day who’s 53 and her hair had actually gone into an ashy type colour but it was very long on her face and she had actually very, very rectangular type face. And I said you know had you ever considered cutting your hair short to create a little bit of weight where we need it just to take the length of your face because it drags your face down and can actually add years to face, so things like you know reviewing the hairstyle whether in fact going shorter might help give the illusion of it and a facelift or even a neck lift for a lot of women. What are you doing with your skin, how are you looking after your skin as it aging. Your teeth can sometimes yellow off a little bit as you’re getting older so maybe brightening those up a little bit, you know things like, very subtle and often it’s all in the grooming as well. Definitely updating your make up and definitely wearing it because that’s the other thing a lot of women tend to do as they get older is they don’t bother and that’s a real shame.

Annmarie: Just on the point there that you were talking about getting different style cut, and a comment that you mentioned previously. I wonder then if it would be beneficial for us to go to a person such as yourself who has expertise in style colour of hair as well obviously as clothing because you may go to a hairdresser give them a sort of an idea on what you want or ask them for their opinion, they might just provide us with the cut that really doesn’t suit us at all. Is that something that you find without bagging hairdressers is not saying anything about that.

Julie: That’s right look the right hairstyle is really dependent on face shape so as when we create balance with clothes with a good hairstyle it’s also creating balance with your face shape. And also it has to be age appropriate and it has to be style that you’re going to be able to look after and manage and maintain and style. Because no woman wants to stand in front of the mirror for hours in the morning trying to get a hair right. And hair’s one of those things for women when you look in the mirror if you have a bad hair day it destroys everything.

Annmarie: And you just feel horrible.

Julie: You just feel dreadful so you need something that’s going to work for you and it’s going to work easily for you. And then yeah if you get the shape right and it’s easy to style and the colour is fabulous and it’s complimentary to who you are and what your personal colourings then that’s a really good start for a lot of women.

Annmarie: And I know because I have very thick hair and it grows very quickly and I often need to go to the hairdresser to get it thinned. And I always prefer short hair anyway it’s easier to manage. But I know when it starts to get longer and it just hangs and it’s feels really thick it makes incredible difference on just even how you look, so it’s such an important tip and to hear that just by doing a different shape having a different shape and maybe a shorter shape that can take years of your life is really quite incredible.

Julie: That is and for some women it actually takes the weight off their shoulders literally because they just all of a sudden don’t have all this bulk that sort of hang on the shoulder line which continue to accentuate the aging of the neck and makes you look thicker. So it can actually help you look taller and slimmer and more youthful, and it’s just for a lot of women it’s getting them over that line to just even embrace that whole idea of the hair and what to do with the hair can be a really major turning point in terms of them looking and feeling younger.

Annmarie: Yes, now I remember many years ago I read some articles and this is from the U.S. and I’m sure that it’s relevant here as well in Australia that women who went to a personal shopper and a stylist such as yourself and really had a style that suited them and makeup that suited them, they not only got pay rises they also got promotions and were put forward to new projects. I’m not saying that someone who hasn’t looked at their personal image wouldn’t get that either, but it made a significant difference on the whole approach. Do you want to talk a little bit about that do you have any sort of similar stories that you’ve heard from some of your clients?

Julie: Well it’s very interesting you should say that Annmarie I was talking to a person that works for a major accountancy firm yesterday who is saying exactly that. That there are senior women in the company who just really need to be sharpened up because they are the role models for the younger generation coming through this particular firm. And it’s very important that they do present themselves in a way which is good for these young people. But it is also well known statistic that women who do dress very well and do dress in a way which gives them confidence and credibility, does attract higher salaries it does attract more promotions and they do get recognized because they’re very polished. And as opposed to the woman that comes into work who looks a little slightly dishevelled because she’s had to get the kids off to school or she’s had some other issues going on, so it makes a very big difference, appearance is so important if you’re looking to climb the corporate ladder.

Annmarie: I would say that that’s very important too for men, if men look put together in a professional way their outfits, the right colours and things like that that can make an incredible difference in their image as well. One of the questions that I remember a while ago I spoke to someone in the U.S. She was involved in the fashion industry one of the things that she mentioned was that some women in the professional field tended to wear skirt lengths that really didn’t suit the atmosphere. Do you have a recommendation for like the right type of length because obviously you don’t want to be seen as someone that has too high a cut on the leg because that really doesn’t send a good image either does it?

Julie: No it doesn’t and we all put out messages based on what we wear so in a corporate environment there is an accepted length of skirt for women that’s acceptable and that would definitely not be above a certain level above knee and certainly not skirts that have very high slits in them that go up to the thigh. But even in saying that though Annmarie we don’t want women to look frumpy in business either. So there’s also on the opposite end of the scale there’s length of skirts that I’ve see some women wearing which are really just too long, and I do nothing for them in terms of their overall appearance because they look out of proportion and out of balance and so that can tend to age them as well in terms of their overall appearance because they’re just looking frumpy.

Annmarie: Yes, and you know as you’re talking I’m even thinking on the face sometimes people wear a set of glasses which really the style of the spectacle is really very old fashioned the colouring and so forth. And just a change in the frame can make an incredible difference in lifting the years off someone’s face.

Julie: Oh absolutely and frames are one of those fashion items at the moment you don’t really have to see all the ads on TV. And look they’re becoming quite an accessory so I know women that got several pairs of frames in different colours and slightly different styles and they put them on depending upon who they are meeting and what the occasion is and do they want to be more fashion forward today or do they want to look really corporate and more serious. And so you can do that easily with frames and many women actually will organize a styling session for me to go out with them purely just to select frames, and of course that again is based on face shape.

Annmarie: And also too because if you really do need glasses and you put the frames on if you don’t have a lens in them you might not be able to see properly what you look like, and what might look really good to you when the lens comes in you think boy that was a mistake.

Julie: Yes, that’s true.

Annmarie: But that’s incredible it really can make a difference I remember many years ago when I first started working and I needed glasses because my eyes were getting quite stressed looking at the computer system and I loved the colour pink at that time. And I bought the frames that were pink and I went to a wedding and my dress happened to be a shade of pink too and I remember one of my friends came up to me and said, do you have a different colour for every outfit what’s going on there I said no it’s just the pink ones because he thought it was quite strange how my frame and my outfit matched. But as you say you can, you can change your look just by changing the style of frame and the colour.

Julie: You can.

Annmarie: Now I know one of the things that you do is you help women and obviously men too but women we’re talking about today in de-cluttering their wardrobe because I’m sure we have way too many clothes I know I do that we probably don’t really wear very often. And one of the things that you support people in to clear that out but also to keep it and even invest in a couple of key pieces do you want to talk a little bit about that?

Julie: Oh absolutely look a lot of women always will put up their hands and say I’ve got nothing to wear. And it’s just because they’ve become quite bored with what they’ve got in their wardrobe and they’ve got into these terrible pattern of going out every season and buying things or they might buy things that are on sale and they bring them home, but bought things without having a plan in place. So they’ve got a collection of things in their wardrobe that may noy necessarily work together. Or they can’t create an outfit based on what they’ve got. So what I do is I go in and once we’ve determine body shape and proportion and colours is work through their wardrobe section by section so that we can identify what are the core items that they’ve got in their wardrobe that we can actually realistically bas different looks around. And then we look for the pieces that actually help create those different looks and that’s where we start to see the gaps. That’s where we start to see well we need to add some accessories here where we need to add a fabulous jacket or whatever it might be that we need to put back with those key items which you generally use and your trousers and jackets to create different looks. And that’s where you can save money in the long run because if you have those fabulous pieces in your wardrobe that fits you well that always looks stylish and that you feel fabulous in and are good quality, then all you need to do each season is really to pick a couple of fabulous pieces that you love because the colours great or it’s just a really nice new look and you can put those back into your wardrobe to go back with those key core items and that means you always look stylish and fashionable but you havent  gone out and purchased a whole new wardrobe which also then means you’re not having to use as much space.

Annmarie: I know often I’ve heard the saying you know little black dress so people always have to have a little black dress in their wardrobe. Do you have a special item that you just love and recommend all of your clients should have whatever it is that you really love?

Julie: I am a big person on having a fabulous wow jacket, it doesn’t matter what you wearing, it could be a pair of jeans and a T-shirt or it could be a little black dress. But if you have a jacket that is in the right colour, the right fabric, the right fit, then that’s what you can put on over anything and it just instantly changes the whole look and it makes you feel fabulous as well. So jackets are my thing. Several beautiful jackets that you can put on over anything and it just makes a statement.

Annmarie: Yes I know that sometimes you see people and they’re walking or out there at a meeting or something like that and they really just own the room and I think that’s what you’re talking about when you really think carefully and you talked about having a plan when you put together elements that complement one another when you think about the style of hair, the makeup, the frame of your glasses if you wear glasses; all these different things when combined can really make that wow factor cant it?

Julie: Oh absolutely and I mean women that get it right have actually gone through that process of defining what it is that they are doing, who they are, the situation that they’re in every day, they’re very strategic about what they wear depending on who they’re seeing and what the objectives are for the actual day and they’ll determine what outfit they need to wear what colours they need to wear, what accessories they need to have so that it all puts across the right message for the right reasons and it helps them achieve their objectives at the end of the day. So it’s like having a fabulous accountant really you know you just need to have that support sometimes to just help you get it right.

Annmarie: And I think it’s for me it would seem like a relief because how many women do you know get up in the morning and as you said before I’ve got nothing to wear but dothen thinking shall I put this with this or shall I do this and how does this look, when you know that you know this style goes with this and this colouring goes with that because they’ve been with someone and then tapped into the expertise such as yourself. You have a lot more confidence at what you’ve selected and put together is really going to compliment you no matter what you’re doing and what situation you are in.

Julie: Absolutely and of course that’s the other thing that we do is also educate people as to how to put outfits together and even give them I suppose like a menu of outfits that they can put together with what they’ve got in their wardrobe, so if they are one of those people that just really forget and struggle we can put together a whole series of photographs of them in the outfits and they have them in their wardrobe so that when they’re getting ready in the morning they can look at the photographs oh that’s right she put that with and that accessory back with that and so it’s all worked out for them so they don’t have to get frustrations in the mornings when they’re getting dressed.

Annmarie: And I think that’s a great idea because how often do we look at the brochures or a magazine that comes in and it’s got these beautiful models and they’ve got an ensemble put together and you think oh I’ll put that together. But that may not necessarily suit you because they don’t have your body shape, just talking on accessories because you’ve mentioned them a couple of times and I’m sure you’re talking about the jewellery and so forth. Can people diminish their professional image through incorrect choices of jewellery?

Julie: Yes, definitely it’s all about again being appropriate and depending upon what you’re wearing the environment that you’re working in, or even what you’re doing on the weekend their are degrees of formality and degrees of casualness in accessories items as well so that can make a big difference. And also the amount of accessories that you wear, too many can become distracting. So it’s all about having less is best and making it really work for you.

Annmarie: Is there a piece of jewellery that you have as a favourite that everyone should have?

Julie: Look I think every woman deserves to have a really nice strand of pearls and a really nice few simple pairs of earrings that they can put on whether they’ve got peirced ears or not it’s irrelevant I think just having that extra accessories to wear, and a really great watch.

Annmarie: Ive really thoroughly enjoy your today’s call and I know that you often do videos because I’m following you on Face book and in a moment I’ll let you share different ways that people can get in contact with you. But it really is incredible that you know we don’t just get out throw on any old thing and then expect really to portray that professional image. It really takes a bit of thought behind that and knowing which pieces are going to suit and flatter you. And so I really thank you for coming on the show. But how can people get in contact with you and find out more about the services that you offer.

Julie: Thank you and Annmarie well they can telephone me my number is on my Website or they can go to my Website which is, or they can visit me on Facebook, I have a Face book page or through LinkedIn so there’s a variety of ways that you can actually contact me.

Annmarie: Fabulous and of course Julie. Your name is about Julie Hyne. And so for those of you who are listening on our show page all of the details of how you can connect with Julie below in the show blurb. If you are listening to how change channel I really do encourage you to pop across and connect because you can leave a comment. You can connect directly through to Juliehyne’s connections there and continue this conversation because it’s such an important topic. We are all ambitious entrepreneur and how we portray ourselves as we meeting existing clients and meeting existing clients is certainly going to be impacted by the choices of clothing accessories colours all those different things that you’ve put together. And of course just a couple of ways that you can connect with us on the show at Twitter handle is at the ambitious pod at the ambitious pod. We’ve got a home of a page also on Face book with the ambitious entrepreneur show so reach out and say hi ask the questions because I’m sure Juliehyne would be more than happy to provide further information to you and. Until next time everyone stays inspired thanks again for coming on the show Juliehyne.

Julie: Thank you Annmarie I’d enjoyed it very much thank you.

As a business coach in marketing mentor for ambitious entrepreneurs. One of the things that I love to do on each show is to share an inspirational talk with you and today’s inspirational tip is overbooked stressed out reached an income ceiling. If you have its time to change your business model to break that ceiling and you’ll be able to relate to this. If you’re someone who has been charging by the hour and finding that you can take on any more clients because there are only so many hours in a day only so many hours in a week that you can work with clients. And of course not only is the work with clients that you need to do, but also business sporting activities marketing and of course all of the things that we need to do as business owners. So if you’re still a service based entrepreneur who is charging by the hour I encourage you to start thinking of getting away from the charging by the hour model and creating packages and programs that include more than just your time as well as develop other products and programs such as Heim’s study programs that you continue to sell that’s not going to involve your direct time and input of time when you’re working with clients. To open up the possibility of generating income from different income streams. Now this is something you’ve been considering and you have absolutely no idea where to start. Why don’t you apply for one of my biz bright three strategy sessions? They are complementary and you need to do is go to the following link and pop you detail in that the form on the web page and I’ll send you out further information so the link is bigly. That’s session. That’s through session. Until next week stay brilliant and stay inspired this is Annmarie.

You’ve been listening to the ambitious entrepreneur show do you want to promote your business tens of thousands of other ambitious entrepreneurs like national and international. I invite you to reach out and learn more about our customized sponsor packages by emailing And send you out further details.
Audio Finish

Professional styling female executive

Top 3 Presentation Tips for a Job Interview When You’re Over 50

2UE radio podcast
Interview with Kayley of 2UE lifestyle channel


On talking lifestyle fifty club shows.

Nick: It must be really, really difficult to be 50 and over and find yourself unemployed made redundant whatever and trying to get back into the workforce.

Kayley: Try reinvent your CV and yourself well someone who knows all about it is Julie Hyne she’s a personal branding expert and stylist for executives and for people who are transitioning into new careers and she knows only too well the frustrations people experience when they’re trying to land that job. In a perfect world we would only be judged by the work we do but that’s not the case is it Julie?

Julie: No unfortunately it’s not Kayley.

Nick: Hi Julie.

Julie: Hi no it’s not look people are also judge by how they present and that can actually have a very big bearing on whether you actually considering for [unclear] or whether you will have passed by the next [unclear] in it.

Kayley: We all know about things like you know piercings and visible tattoos and stuff like that, but it can also come right down to having an unprofessional hairstyle or too much makeup those sorts of things it’s pretty common sense isn’t it when you think about it I think it is.

Julie: Well yes I mean it is common sense and we think it is but if you put yourself in the position of being you know a person who’s been out of the workplace for a while coming back in, then for them it’s very daunting and it’s confusing because the rules have changed actually over the years as to what acceptable and what potentially not acceptable and in some cases rules have been relaxed and so what they might have thought was the right appropriate dress to wear into an interview back then may not necessarily be the case now so it really does pay for them to do a little bit of research suss it out  little bit before they actually go in.

Nick: Julie I understand believe it or not bad breath is an issue.

Julie: It can be yes and unfortunately a lot of people aren’t aware that that’s going on. Same as body odour and perhaps wearing even a fragrance which is a little bit overpowering too, we all like to try and put those things on to make a good impression and for people to think that we’re presenting in the right way but sometimes it can be a little bit overdone, butless is best with a lot of those things but obviously you know personal hygiene is something which is a really big issue and it’s one that has to be dealt with very well.

Nick: What about perfume and aftershave?

Kayley: I used to work with a guy in a previous place a young guy and he wore so much after shave that after you walked past him you’d walk through this cloud of it. It was that overpowering, a really lovely guy and just think oh why doesn’t someone tell him but. Yes, same with women as well I did I don’t how do you say that in a nice why I mean I guess just sort of pull him aside and listen but I didn’t want to do it.

Julie: Look at education thing with a really good fragrance it should settle on your skin and even though you can’t smell it other people still can. But a lot of people think that if they can’t smell it no one else can.

Nick: Aren’t you supposed to spray it in the air and then walk through it?

Kayley: Correct me if I’m wrong Julie but proper French perfume you supposed to spray and walk through it, and the little bubbles of fragrance settle on you. And as they warm up they burst and that’s where the fragrance comes from so none of these three or four sprays all your hair like my mum does and it’s just too much.

Julie: And some people can’t take fragrance on their skin not often it suggests to those but people to spray the fragrance on your clothes because it will actually stay on the clothes as well. But a lot of people are sensitive to some of the fragrances so its just being considerate to other people actually when you’re choosing a fragrance just be mindful that less is best and if you can just get a hint of it as you walk in the room then that’s okay but certainly if its overpowering it’s not a good thing.

Kayley: Yeah now you’ve got three tips for looking your best in an interview what are they?

Julie: I have a look there’s been a lot of studies going on at the moment but make sure that when you present that you pressed your clothes before you go in, if you go in with a wrinkled shirt for example you know that really indicates to people that perhaps you are a little bit tardy and that might be a reflection on you some other work habits that you that have so it’s really important that you look nice and clean and crisp. Be careful as not dressing too casual for the workplace, and ther are very different dress codes when we consider business casual there’s a sliding style I suppose of being ultra-casual as we moved up the ladder to being professional and it’s really important to try and get that right because a lot of different industries have different dress codes and cultures in their organization and what might seem to be business casual in one industry maybe completely different for another, but it is important to get an understanding of the nature of the industry, the culture of the organization that you are  going into so that you sort of fit in when you go in.

Kelly: So if you’re going for a job as a law Secretary you would wear something different than if you were going for a job at Google, clearly or J.B HIFI

Julie: Absolutely and that’s what I mean like different industries, different organization have different cultures different dress code and what applies to one may not necessarily to apply to the other.

Nick: At JB HIFI have you been to one recently it’s compulsory to have tattoos and piercing and pink purple hair, it is.

Kelly: What’s with that. Now you also say Julie remove excess accessories.

Julie: Yes maximum of 3,  if you stick to that rule of having you know the three maximum then you’re not going to have anything that becomes a distraction to other people and yourself as well so just simple less is best. and smart and professional and you really can’t go wrong and make sure that everything you’re wearing is actually current and doesn’t look like it’s comes from 20 years ago, because that can be a dead giveaway to that you know you’ve been out of the workplace for a while and that could be a reflection on other things and other work habits that you do as well.

Kayley: Clean shoes make they are polish carry good pen in your folder not a big pin. Julie we’ve run out of time. Thank you so much they’re great tips and really helpful and I thank you for sharing them with us.
Audio Finish

Personal Image for over 50

The Importance of Reassessing your look

Kelly: We like to have Julie Hyne on every few weeks just to talk about how important it is to reassess your look and how you dress when you get past a certain age. Julie is a 50 plus single mum and she can relate to many women out there who are struggling to make ends meet but still want to look good you still may be looking maybe you in the workplace or you want to get back into the workplace, Julie’s on the line hello Julie.

Julie: Hi Kelly how are you.

Kelly: Terrific and thank you for your time tonight.

Julie: You’re very welcome.

Kelly: Now you’ve done a lot of work with many women is sort of rediscovering themselves. And do you think everybody should maybe you know reassess their look at a certain age or a certain time?

Julie: Look I think that’s a really good thing to do because you know sometimes we just get in a rush or we’re getting a pattern of just repeating things over and over again because we all become so busy in our lifestyles and we don’t often take the time to just do a stock take and a check over as to, well you know, let’s just have a look at this. How are we presenting? Are we presenting in the best way to really project ourselves and communicate the right message to the people that we want to make the right impression too, so yes I think it’s very important that every now and then we just really do a reconciliation I suppose on how we’re coming across, what do we see when we look in the mirror, how do other people perceive us any given point in time and is it projecting the right message. Are we going to attract the right people that we want to attract into our lives and our careers and our professions so yeah it’s very, very important.

Kelly: But it’s a fine line though between that and feeling comfortable isn’t it I mean you still want to feel that you look good. But you know if you looking at it it’s really difficult because like I have stable things in my wardrobe that I like to, so I’m not big on pattern’s I’m not big on I like to wear dark colours on the bottom and all these sort of things, but you and have had a chat about this before and you’ve suggested some different things that I would never even considered, so where is that line between being comfortable and being fashionable?

Julie: Well look fashion is fashion. It comes and goes and trends come and go. And not all trends are going to be appropriate for where you are in a certain time of your life. So it’s important to think about ‘okay where am I how old am I and what’s appropriate for me and how can I adopt what’s in fashion now to my personal style.” And everyone has a different style  Kelly and we experienced that this morning in the event at the Sofitel. A lot of people would not even dream of necessarily trying on something that might be left of centre of what they would normally reach for from the rack. That’s where working with someone who knows style and knows body shape and knows colours and whether the patterns are going to be appropriate for you, what type of pattern, what type of fabric texture, colour, all of those things you know, when you put them all together can create really specific looks and create messages which become authentically you. I think that’s where people sometimes get lost, they know they want to project a certain style; they know what they feel comfortable in, but they can’t pull it together. They can’t find the individual pieces to actually be able to pull one look together.

Speaker 3: You’ve got to be comfortable and confident in your own skin so look I’m not going to pull off the 28-inch hipster look that’s just not going to happen for me right now. We we’re almost out of time but Julie quickly for men how should boys dress for the office?

Julie: How should boy’s dress for the office well look that’s whole other topic when we’re talking about dress code and that’s almost a politically incorrect topic at the moment because dress codes are undergoing this enormous transformational overhaul on a global basis in all sorts of different industries so different industries types have different dress code and the whole casual Friday thing brings a whole different element into it as well. So depending on what industry you’re in it can determine what type of dress you should wear going into the office. And I always think there’s three things you should think about, one is to dress for yourself ; So dress appropriately for yourself in terms of colour, style, image, and dress appropriately for who you’re going to meet that day and dress appropriately for what you want to achieve for the day and the situation that you’re going to be in.

Kelly: Julie just quickly sorry we’re out of time what’s your Website quickly?


Kelly: Perfect thank you.

Audio Finish

Image and First Impression

Image and First Impression

Interview with Anthony Turner

Anthony Turner: Hi, my name is Anthony Turner. I’m a Director of the Small Business Institute and today my guest is Julie Hyne, who is a lady who has been working in the area of image, personal styling and personal branding and Julie, welcome to the interview and thank you for giving us some of your time.

Julie Hyne: You’re very welcome.

Anthony Turner: Julie, one of the key things that I’m sort of aware of from some of the conversations that we’ve had is that we talk about image and we talk about styling and all that sort of thing, which has a tendency for some people to be fairly superficial. It’s actually really not just about appearance is is? It’s about feeling good and a whole range of other things. Would you like to explain to the viewers and listeners exactly what all this is about?

Julie Hyne: Well when we talk about creating a great image Anthony, it’s all about you. It’s not just about how you dress. It’s about how confident you feel, where your self esteem levels are and how you come across to other people and so I work with so many individuals in so many different ways and we start by having a conversation as to where they are now and where they want to be moving forward and sometimes that can involve a whole mental shift in terms of owning their own image, in terms of what they wear, how they speak, how they present, how they groom themselves and also everything else that flows through from that so how they behave, their body language. Also how the office looks so it goes way beyond the actual person themselves so we do start at the beginning. Obviously with visual appearance, that’s really important and then we move forward from there, perhaps in terms of how they present their verbal, how they project to other people, what’s the impact they’re having on people when they meet them for the first time so there’s quite a lot that we actually go through.

Anthony Turner: Sure and it sounds a lot more complicated than it seems.

Julie Hyne: Well, to me it’s not. If I present it to them like that, they’d probably be like “oh my goodness”, but we do it in a very gradual way, which keeps them very comfortable with the progress that we’re making.

Anthony Turner: Sure. So what actually constitutes what you would call say a good image versus a bad image?

Julie Hyne: Okay, well image is comprised of so many different things. Firstly we look at what’s going on with the person themselves on the inside and a lot of that is from how they’ve been brought up so it’s their cultural beliefs, their values, what motivates them and how they think about things generally so that’s what’s going on on the inside and sometimes that needs to be tweaked a little bit in terms of attitude because everything flows through obviously from the inside out. So then we look at assumed image and assumed image is all about one’s reputation so it’s knowing what other people think about you and sometimes people don’t stop to think what other people think about them and if it’s not in line to what they would like other people to think about them, then there’s a mismatch so we need to work on that as well. Then there’s the visual component, which is what they wear and that’s also is it appropriate? Is it enhancing them as an individual? Is the style they’re wearing really attractive? Are they wearing the right colors? What is the coordination looking like? Body language as well. Are they smiling? Are they having eye contact with people? So that’s that part and then we go into what we call proven image, which is are they doing what they said they would do over a period of time? Are they following through and are they being authentic to who they say they are? There’s all these different things that are going on, which constitutes a great image. It’s all about then having people perceive them the way they want to be perceived so that they can actually move forward and be successful.

Anthony Turner: You touched on something very interesting there, which is the authenticity of it because I think most of us have seen people or come across people who put on a good facade, but what’s underneath it is actually telling a totally different story.

Julie Hyne: Totally. Anyone can walk into a room and look immaculate, but it’s what follows through that really has the greatest impact so if someone walks into the room and catches everyone’s eye, but then as soon as they open their mouth, what comes out of their mouth is not consistent with what they’re actually saying, then that gives people reason to be very suspicious of what’s going on and it will take that person a lot longer then to actually gain the trust and rapport that he needs to be able to move forward. Does that make sense?

Anthony Turner: Absolutely. One of the things we did talk about in training is when we talk about social comfort and our description of it is that people come buy it from different levels so whether it’s inherited or whether it’s best quality or anything in between. It doesn’t matter. One of the examples we use is that if you saw a Louis Vuitton piece of luggage in Best and Less, you’d probably think it was a fake.

Julie Hyne: Totally!

Anthony Turner: Because it’s out of character with what you’d expect. Image is a very interesting thing because I imagine there are a different sort of expected or accepted images within different stratas of vocations, in terms of, I wear a suit and a shirt and stuff like that because I’m in a business environment, but if I turned up on a building site like this, this guy is going to totally be out of place.

Julie Hyne: You’re correct in saying that. Every industry has a different accepted dress code and it is important that people try to match that in whatever way because when people meet you for the first time, aside from the first impression, there’s also a few elements that they look for. One is your credibility, one is your likability so how like them are you. The other is your personal attractiveness and the other one is your level of confidence so they really do look at if all of those things are happening together so if they’re not feeling comfortable with you in terms of your dressing totally different to them, your language is totally different to them, you’re not connecting with them on the same page, then yes. It’s going to be very, very difficult. So I say for a lot of people that I work with that are going into like a career transition, it’s all about identifying the nature of the industry that they’re going into, what are they people like, what are their lifestyles like, what do they normally wear, what’s an acceptable dress code for them to go in and actually work with those people. You’re quite right and it’s the same. I have worked with a lot of real estate agents and they often get confused because there’s an accepted standard of dress for a real estate agent, but then if you’re working in country regional areas, that has to be modified quite significantly. I worked with a client recently who was a more mature gentleman and he worked in the inner suburbs in a very affluent area, but he felt that he was missing out on a certain market segment because he was dressing too formally so we actually had to work on giving him a more casual look to attract that market he was trying to get into, which has worked very well.

Anthony Turner: It really comes down to that whole first impression thing doesn’t it? Whereby literally you’ve got a very little space of time where you’ve actually got seconds and we actually automatically and unconsciously make judgments about people and we look for ways of how we can make ourselves right and then wrong in terms of judgment.

Julie Hyne: We do and that’s just our social conditioning that we do that, how we’ve been brought up so we do it all the time even when you’re just walking down the street. You’ll look at someone and immediately be summing up in your brain how old they are, what occupation they have, what level of intelligence they have, what school they went to. All of these things are going on in your head without you even realizing it so that you form an opinion of what that person is like.

Anthony Turner: In terms of creating first impressions and obviously without going over board with it, is there such a thing as sort of being over dressed versus under dressed?

Julie Hyne: Yes there is. We talked before about going into different industry segments. Certainly if you went into somewhere and you were significantly over dressed, people would be a little bit weary of you. On the reverse side of that, if you go in significantly under dressed they would think that you’re really not that serious about playing the game according to the rules and it’s just all about respect too. It’s about having done their homework and having understanding what it’s all about.

Anthony Turner: So what would be your tips as in a) building that rapport and also b) creating that first good impression in terms of different scenarios because what I’m looking at is a lot of our clients are going to be watching this video or hearing it on the radio. They’re going to be in different elements of business and typically small business owners and I think there seems to be a lot of misunderstanding of what is appropriate in terms of working as a small business owner. Some feel uniforms are the way to go. Some feel casual dress is the way to go. Are there any sort of particular styles or things like that from your experience you can say for these particular types of industry categories this may be better ways for you to dress to be respected as your industry?

Julie Hyne: Definitely. Which one would you like to start with? If you’re looking at finance and banking for example, that’s very traditional dress so a suit and tie in very conservative colors. Then if you’re going into accounting, similar thing. Legal profession, again fairly formal dress in dark colors which are very authoritative and give a very professional look. Then if you go into

Anthony Turner: Wait. What about the tie? There seems to be a casualization of the suit.

Julie Hyne: Business casual is something that a lot of companies are starting to adopt and it’s by choice and again it depends on the nature of the clients that they see on a daily basis and what their business is all about so if a gentleman opts to not wear a tie, but still wearing a suit as you are today, you’re still looking very professional. The tie makes it even more professional so taking the tie off brings it down a level and the open shirt actually gives an invitation to people to get to know you because it’s opening you up so to speak. Not to say that the tie closes you down, it doesn’t, but it is a more relaxed style of dressing, which some people say leads to being able to build a rapport and trust more quickly than if they were actually wearing a tie. So it’s up to the company. If they are dealing with people who are in very [unclear 11:46] positions, then I would probably still continue to wear the tie. A lot of people are going down more in business casual right now and dressing down a little bit. That’s just the way things are.

Anthony Turner: In terms of uniforms, how do you see that?

Julie Hyne: Uniforms are difficult, a) because there’s usually only one manufacturer. They usually choose one color and one color doesn’t suit everyone. Nor does one style suit everyone. So for women in particular who have lots of curves and bumps, wearing certain styles can look fabulous on one lady, but not fabulous on another and that can really affect their levels of competence and self esteem. If they feel that they don’t look good in their uniform when they’re going to work, that can actually affect their performance levels as well.

Anthony Turner: So how about businesses thinking of the uniform overcome that as, to make their people feel comfortable.

Julie Hyne: I think it’s important for a company that is looking at doing uniforms to consider who are they dressing in their organization, men, women or both and in working in someone who is going to produce that uniform, having different styles to be able to select from which still represent the corporate brand, but are going to be adapted to the different type of person so it might be that they can get jackets in different lengths or they can get different style trousers or different style jacket, so you might have one with a lapel and one without a lapel and the colors become important. Choosing colors that are what we call universal colors that everyone can actually wear.

Anthony Turner: What sort of colors would they be?

Julie Hyne: Generally navy blue is a good option. There’s a range of that. Periwinkle is another one. There are some pinks which are universal colors. Again, it’s just knowing which ones to choose. I’ve seen some real estate agencies for example choose yellow and yellow is a color particularly that people just don’t look good in. You just have to think really carefully.

Anthony Turner: In terms of a lot of people use uniforms and shirts and things like that as part of their advertising or promotional activity, what does that say to people in terms of the potential customer? Some would argue that shows that they belong or they stand out in terms of the shop where everyone is in casual clothes for example. Others say that it sort of puts them aside. What’s your experience of how people feel when they’re actually in uniform?

Julie Hyne: People can feel amazing in a uniform because it might be the smartest thing that they’ve got in their wardrobe to wear. Again it comes down to the fit, the color and how they feel about working for that organization if it is branded or has a monogram on it. If they’re really happy to work for that organization, then they’re going to feel fabulous about wearing something that actually has the corporate brand on it.

Anthony Turner: Let’s look at probably a couple of different scenarios if I may Julie. One is if you’re looking to present yourself or your business to a community, what I’m hearing and please correct me if I’m wrong, is that it’s a bad understanding realistically who your customers are and how you can best fit in with them at the appropriate level of where they are at. So for example, if I’ve got a lawn mowing business or something like that, wearing something with the work shorts and all that sort of stuff with the company branding and everything else, it would probably be quite reasonable to do. Are there sort of any specific areas where you’ve seen people make really big mistakes where you’d say in your experience, this is probably a don’t do in use of uniforms and those sort of things versus ones you say are good?

Julie Hyne: Again it’s about recognizing the people you’re meeting for the day. So if we looked at, if you’re dressing for the day, three things I always say is to be appropriate for yourself, so wearing things that actually compliment your particular body shape and style and personal colors. So be appropriate for yourself, be appropriate for the situation, so thinking about where you’re going and what that environment is going to be like and then being appropriate for the people you’re meeting. So definitely those three things are the three key things to think about when you’re getting dressed in the morning. Does it suit me? Do I look great in it? Is it complimenting me? Where am I going? What sort of environment am I going into and who are the people I’m going to be meeting? So if you can identify those three things very clearly, then getting dressed in the morning shouldn’t be an issue. You should be able to put something on which is going to reflect all of that and so when people meet you, you’re going to come across as likable, attractive, confident, credible.

Anthony Turner: Good. I imagine that would be the same for people who are looking to get work.

Julie Hyne: Totally, totally. I do work with recruitment companies as well in helping candidates present for interviews and it’s very much about what is the company they’re going into, what is the position they’re actually applying for and what is going to be the appropriate dress for them to wear so that they are readily accepted and there is no mismatch or no question marks in peoples minds as to whether this person is capable of actually doing the job.

Anthony Turner: Interesting thought about that is how if I’m going to a company and I don’t really know the company, how can I actually get that information to do that?

Julie Hyne: Google is a wonderful thing. You can do a lot of due diligence and research on the company that you are actually applying to. You can look at the Senior Executive. You can source them through LinkedIn and get a little bit of background as to who, if you can get the name of the person that is actually going to be interviewing you, see if you can locate those people on social media, find out a little about them, their background. Pick up on something that will become a conversation point for you when you actually go into the interview. That also helps break the ice and get the conversation going. It also tells them that you’ve done your homework and you’re interested in working for that organization because you know a little bit about it.

Anthony Turner: Okay. We talked about the image sort of stuff, how do you help people with their, sort of their self worth and their value systems because obviously underneath the facade as you said earlier is that internal feeling of whether we feel good about ourselves and all that sort of stuff. Are there things that you work with here that you can maybe explain to the viewers and listeners? These are things you can be working on to actually help strengthen your sort of self worth.

Julie Hyne: Attitude is normally a big one so we first do a little mini test on attitude and where that’s sitting. Then what motivates the person and looking closely at the values, I do have some sheets that I do take people through so understanding what’s important to them as an individual and how that aligns with whatever position they’re actually applying for and the company values that they’re looking at seeking employment from. When we work on image and I work on appearance, often there’s a lot of good things that come from that. So the whole mental attitude can shift when what they’re seeing in the mirror is different and pleasing to the eye to what they saw before. For a lot of people, the way they dress is very depressing for them and that’s very frustrating for them, particularly if they don’t know how to go about dressing themselves properly so once you take them through the process of dressing them properly, putting them in the right colors and the right styles and the right fit and you put them in front of the mirror and you explain how this works and why it works, the transformation in people is sometimes quite wonderful. Their whole posture, their whole sense of being shifts. So sometimes just doing that process actually changes people immensely.

Anthony Turner: One of the things I’m asked a lot is if you’re thinking about the person who may not understand and they may not know what to look for and that sort of thing. Is there sort of like a check list of things so when they get up in the morning that I can actually go through in my mind realistically or even have it on the mirror or something like that that can help me be appropriate to the circumstances of where I’m going?

Julie Hyne: Yes, it gets back to what we were talking about before really which is thinking about what works for you. If you as an individual haven’t really had your wardrobe assessed for awhile, then it might be a good opportunity for you to have a really good look at what’s in your wardrobe. Is it current? Does it suit you personally? Is the color right? Is it in good repair? Does it need fixing up in some way? Once you put that garment on, how is it sitting on you? Is it looking right? For women, it’s how do I complete this look? How do I accessorize it? What’s appropriate in terms of lengths of hems, lengths of jackets? Are they wearing make up? Is their hair well groomed? These are all the little things that people do pick up on so it’s really going the extra distance if you’re serious about projecting a great image is to look at every thing, not just one element.

Anthony Turner: For the guys?

Julie Hyne: For the guys, things like the color of your shirt? Is it not wearing because sometimes it wears on the fold of the color? Is the tie clean? It hasn’t got stains from yesterday’s lunch on it?

Anthony Turner: That’s one of the reasons I don’t wear one.

Julie Hyne: Also a lot of gentlemen don’t take the trouble to actually make sure the sleeve length of their jacket is at the right length so they’ll often have it coming down almost to their thumb, which makes the jacket look too big for them. They might stuff things in their pockets, which means we don’t get the nice silhouette of the actual suit. It could be they need to look at their shoes to make sure their shoes are polished and shiny and also for men too, wearing accessories, they’re not wearing anything that’s distracting to another person. Yes a watch is fine, a wedding ring or something like that is fine, but nothing that is going to be distracting to other people. So no Mickey Mouse socks allowed.

Anthony Turner: Okay, get rid of the Mickey Mouse socks.

Julie Hyne: If you really want to be professional. Keep that for the weekend.

Anthony Turner: You touched on some really interesting points there and I guess one of the things out of that is being aware of how you’re dressing and that kind of thing is actually going to impact how you feel about yourself and then the better you feel about yourself, the more likely you are to present yourself in a way that is confident and you’re more likely to get the role or the job or the deal if you’re going for a business deal or something like that.

Julie Hyne: Absolutely and there’s even statistics that have proven that people who dress in a certain way or people who dress well I should say are offered more or higher salaries, more important roles and actually do succeed more than people who don’t take the trouble to dress well. I think that those sort of statistics say something, that it is really important and it’s not enough to go “oh this will do” because it’s very, very competitive out there and yes 55% of a person’s first impression of you is based on what they see. 38% is based on what they hear and only 7% is based on what you say. So when you look at it in that sense, it really does come down to how people, what people’s first impressions of you are when you meet them for the first time and then of course what follows through has to be consistent with that whole message and if you can do that, then you’re on the road to success and it’s not that difficult.

Anthony Turner: Are there any really big faux pas that people make in terms of dressing themselves? I can imagine that you touched on color before. Color is something that suits or doesn’t suit people and some you can get away with. There are some colors that are probably not the right colors to use for certain situations.

Julie Hyne: Colors have psychological meanings attached to them definitely. Probably the most people friendly of all colors to wear is navy blue and it’s a great medium contrast color to put with a white shirt for example. Brown is a color which is a little bit boring for people. Black is very authoritative, very commanding and can actually put people off a little bit. Red is very energizing and empowering so if you’re feeling a little bit down and you need energy on one day, putting something on that has red in it can actually lift your spirits. Yellow is very fun and great for children. Green is very calming. Every color has different meanings. Pink is very feminine for example. White is very innocent. So for men, it’s probably not as difficult for men because you usually start with a suit and it’s either a dark gray or dark navy suit. For women though, it becomes a lot more difficult in terms of how do I put my personality into what I want to wear when I have to abide by certain dress codes? So that’s where we look at pattern for example. Gentlemen can do it in their ties for a pattern. Women do it with a scarf or a blouse or something like that. They’re able to incorporate different colors into what they wear, which doesn’t become distracting. It becomes complimentary to their own personal colorings.

Anthony Turner: What’s your view on bling?

Julie Hyne: Bling is great. Not in a corporate environment. Perhaps any accessory, when we’re talking about professional environments and accessorizing, accessorizing should be kept to a minimum so a watch, a wedding ring or a bracelet, maybe a necklace, but nothing, no over kill. Certainly nothing that clangs and rattles and bangs together. That can become very distracting. That’s great for social, but not for a business environment.

Anthony Turner: So Julie, we’re wrapping this up. Where can people a) get in contact with you, but also where else might they be able to go to get help if they’re not sure about how they can eventually, I guess two things. One, how they currently are appearing in public even though they may not be aware of it and secondly, how they can improve if that’s what they feel that they need to do.

Julie Hyne: I’m available. I do sessions with people often on Skype, which makes it very affordable for them and can put them through a style program which allows them to identify what styles actually suit them, what they should be looking for and what they should avoid because it’s not complimentary to them. We can also do things like a full wardrobe order where we go in and actually remove the clothes which are no longer serving you or sabotaging your whole look so we remove those and then we’re left with a gap as to “okay what now do we need to put in there” to make it work for you. Looking at current magazines gives people an idea as to what’s in fashion, but of course that’s where a lot of people get it wrong because what’s in fashion doesn’t necessarily suit them in terms of their particulars. So I work with people to help them incorporate fashion into their look in a way that actually suits them. So it’s like going to see an accountant. You go to an accountant because you want their expert advice and you rely on them to give you the truth. It’s no different to what I do.

Anthony Turner: So, website?

Julie Hyne: Website is

Anthony Turner: Alright Julie, thank you for spending time with us this morning. I really appreciate it.

Julie Hyne: Thank you Anthony. My pleasure.

3AW Interview on Julia Gillard’s glasses

3AW interview with Ross and John breakfast on Julia Gillard wearing glasses.
Interview with Ross of 3AW


Just a hundred years out Queen Elizabeth was a 16th century monarch. Whats it matter.

Ross: 11 minutes to 8 Julie Hyne is an image stylist good morning to you Julie.

Julie: Good morning how are you.

Ross: She turns up yesterday at the National Press Club to announce a surprise election two hundred and twenty-seven days out, her hair looks different, she’s got glasses on and she’s wearing clothing that has got piping on it. Do you think Julia Gillard has a stylist.

Julie: I think most definitely Julia Gillard has been receiving some assistance, you only have to look at the photos from her you know years ago before she came in to the position that she’s in, and there’s quite a transformation from her look then to her look now. And why shouldn’t she have one.

Ross: No I don’t disagree with that I know there’s someone particularly close to me once who won a stylist consultation with a stylist and it was absolutely fascinating. But the stylist comes in and says you’ve got this sort of body you shouldn’t wear that you shouldn’t you should wear a belt that goes that goes around you, you shouldn’t wear that you shouldn’t wear this, because Julia Gillard for the best part of her prime ministership wore that one style of skirt is that the word I’m looking for?

Julie: Yes, she has developed her own signature style but you know as Stylists we, well how I work anyway is really to try and help people develop their style expression within the boundaries of their own personality so it’s not really about telling people necessarily that you definitely can’t wear that and you can’t wear that its how can we wear that to look attractive and to think we feel good in a particular body shape and style.

Ross: But even so Julie considering a job what a stylist say to her for example look you are the prime minister and you’re going to an election you’ve got to look statesmanlike, therefore navy blue and white are the colours for you.

Julie: Definitely they would be pieces of advice that will be given to Julia in terms of her style direction and also what are the appropriate colour combinations that she should be wearing because colours can send off enormous messages to other people. So the cleanliness of the styles that she wears is very important, and whether it’s actually enhancing her as a person. And who she’s meeting you know where she’s going, what of meetings is she going to.

Ross: What about the glasses Julie. As a stylist do you ever tell someone to lose the glasses or to wear glasses?

Julie: Look I think again that comes back to what are their personal goals where are they going what are the types of people that they are meeting.

Ross: Talking about her, did she need those glasses or she being told to wear glasses because it conveys a message?

Julie: Well we don’t know whether Julia has actually had if they are a prescript glasses or not I’m assuming that they probably are.

Ross: Because she could have contact lenses she does not need glasses she’s got a choice.

Julie: She has got a choice and all women have a choice and glasses are an accessory item and they can become very much a part of your total look and your total outfit, they can actually update a classic look you can quickly change the attitude of an outfit which of course is the image that, that person is putting across to people.

Ross: Can many men use a stylist?

Julie: Of course men can use a stylist I’m actually out shopping with a gentleman on Saturday as it happens, so men also go through the same issues and in some cases insecurity.

Ross: What’s the most common bit of advice you give to a man when he’s employed you as a stylist what’s the most common mistake men make?

Julie: I think is allowing their wife to shop for them.

Ross: What about the look what’s the worst look?

Julie: Really probably they don’t haven’t identified what look they actually wanted to try and create, and so they have a mishmash of different things being put together. A lot of men I find don’t really understand colour. So they are wearing totally the wrong colours.

Ross: I ask you know for those of us who may or may not have teenage sons, what is your view of the wearing of a pair of we’re going out to a social event wearing a pair of shorts with black socks and black shoes.

Julie: Look you know teenage style is a thing in its own, and there’s a lot of different looks.

Ross: Alright I will tell you what I will put the challenge to Burns will both of us pose for a photograph to put up on my own our social media wearing shorts with black socks and black shoes I cannot tell you how unbelievably popular that is as a look, Julie lovely to talk with you.

Julie: Lovely to talk Ross.

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Dressing for the Job You Want

2UE radio podcast
Interview with Kayley of 2UE lifestyle channel


Kayley: Now one of the recurring themes that comes up for our 50 up club members is the difficulty in finding work when you get over 50. There’s a belief out there in the market that once you hit 50 you don’t put your date of birth on a job application because you won’t even get into the interview. And it can be a difficult balance between having worlds of experience but not wanting to hear that you’re overqualified and in the weeks to come we’re going to talk to another expert about putting together a great resume if you’re over 50 but one of the key aspects look is how you present yourself. Julie Hyne is a 50 plus single mum and she can relate to many women out there and men who are struggling to find ends meet, look good and find the right job and she’s on the line, hi Julie.

Julie: Hi Kaley how are you?

Kayley: I’m well thank you for joining us. Now you’ve worked with men and women who are rediscovering themselves after suddenly finding that maybe they’re out of work or they’re outdated, how do you know if you’re out dated other than your kids telling you?

Julie: That’s a big one actually because they’ll definitely tell you if you are looking like a dag but unfortunately Kelly a lot of people don’t realize that they’re outdated and that’s a big problem for them because it might been years since they’ve actually taken a very long hard look at themselves and evaluated how they’re presenting to other people. This is a really big part of their personal branding and you know if they are looking a little bit tired or worn around the edges then you just really going to affect how other people see you know it’s going to affect how successful they’re going to be in all areas of their lives. Many of my clients tell me that you know the feeling of being outdates has crept up on them over the years and they start noticing other people who really do look good and people who they might like to look like and then all of a sudden the penny drops oh my goodness you know I don’t look like that what’s happens to me. And so they have this really big reality check on what they’re looking like and what they see when they look in the mirror. So then it comes down to what can we do now how do we go about changing that.

Kayley: Is it a good idea then to mimic people that you admire, is that a good place to start so if you’re looking, I’m to get on to Hillary Clinton in a minute. But if you’re a middle aged woman do you look at someone like Julie Bishop or Hillary Clinton and go okay what do they wear they are in very senior positions and obviously have people dressing that way.

Speaker 3: Well what about Julia Gillard?

Kayley: Yeah exactly.

Julie: Julia Gillard, yes well look all 3 women that you’ve mentioned have very distinct styles you know personal styles about them, and they dress a certain way because it’s a part of their branding it’s a part of who they are and people actually learn to how know, like and trust them based on how they present. And if it’s consistent then you know that works for them, but look I think sometimes it’s a good starting point for a lot of people to say well I really like the way that person dresses or I really like that style of clothing that she wears, but then it’s about working with someone who can help them determine whether that style is actually going to work for them or not because we are all so different and have different body shape and personalities and objectives.

Kayley: That’s a point I was going to make is that you know your body changes as you get older and you can’t obviously dress like you used to when you were 20 it’s really important to dress according.

Speaker 3: Because then you get call by kids call me a try hard, stop being such a try hard but then if I wear what I’m comfortable with they say I’m a dag I can’t win. Julie I’ll tell you what my daughter did she loves to take me shopping at the mall and she bought me a pair of shoes. I can’t remember the brand name, it looked like canvas Gilligan type shoes but they very, very hip.

Kayley: Converse?

Speaker 3: No.

Kelly: Vans?

Speaker 3: That’s it well done, okay she bought me a pair of vans and she said I’ve got to make sure that I put them on when she comes over to visit so she feels special. However, they’re the most uncomfortable things I’ve ever worn they are so thin the bottom.

Julie: Who said fashion was supposed to be comfortable,

Speaker 3: This is my point with my daughter these shoes are so thin on the soul I tried it on 20 cents piece and I knew it was heads. And yet I’m supposed to wear these shoes just because I look hip.

Julie: And they don’t exactly fit an orthotic they do they?

Kayley: No that’s they’re are modern day version of the Dunlop Valliant the Vans. So for women makeup is a very big thing as well when you’re getting older I remember reading somewhere that women older women should never wear dark coloured lipstick you know you should always stick to nice neutral colours because you know we’re getting older and stuff. What do you think Julie?

Julie: Well look it’s a fact unfortunately as we get older our personal colouring changes quite considerably, it actually gets cooler, so what we felt we could wear when we’re younger have to be tempered a little bit as we get older. And so yes lipstick is the main one definitely as we getting older don’t go for the really dark lipstick because if your lips just got a little bit thinner than it can make you look quite mean so we don’t want that so it is a good idea to really have a look at what colours do suit you as your aging and introduce those colours into your wardrobe and also into your makeup application, you don’t necessarily have to keep it neutral you can still wear colour because colour create warmth and it’s engaging for other people and it makes you feel good about yourself as well so that’s a good idea to get some expert advice on how do we do this as we’re aging so that we feel good about ourselves.

Kayley: Fantastic Julie thank you so much we’re talking to Julie Hyne she’s an image specialist and if you’ve managed to you know change your look at all as you’ve gotten older and with successfully and you’re happy with how you look or you kids have told you to stop dressing a certain way we’d love to hear from you for me 13 12 83.


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