What to wear

Why women never look as good as they could

“I don’t need a stylist, my friends tell me I dress really well.

I’ve decided to go shopping to find the perfect outfit for my next interview on my own.”

Women who say this to me, and themselves are sabotaging their opportunities for success and will never look as good as they could.

I hear these comments from women often and it saddens me that these busy women are the ones that really need help.

The fact is that the woman who told herfriend not to use a stylist is not only denyingher friend theopportunity to improve herself, she is most probably the one who really needs the help and has been too scared to ask or do what her friend has considered. She’s quietly worried that her friend will look better than her as a result.

The sad thing about this is that nobody wins.

The woman who wanted to improve her appearance and boost her confidence because she felt she needed a stylists expert help doesn’t win, her friend who suggested she can do it on her own doesn’t win ,and the company who will be interviewing her doesn’t win because their first impression could be negatively impacted by what they see.

Women as a rule avoid investing in their personal appearance. They can always think of something else to spend their hard earned dollars on.

But what if you are looking tired and out-dated, wearing clothes that are not complimenting your changing shape, age and position?

If you think it doesn’t matter, it does. Any sign of you looking tardy or tired can be a sure indication of your ability to perform in your role.

I know what that’s like, I’ve been a single mum for a long time and have experienced first hand the guilt over spending money on myself. I overcame that when I knew I had to play a bigger game and get serious about my appearance.

If I wanted executive women to take me seriously as an executive stylist, I had to seriously look the part too, and that was the key to significant change.

And this is the point, if you’ve been missing out on opportunities or are still in the same situation you have been in for years because you haven’t updated your personal and professional appearance and image to reflect who you are and where you want to go, you might never proceed to the next step.

So the next time you question whether you need aprofessional image and brand overhaul or help with your personal style and appearance, ask yourself, can you be presenting yourself better and with greater executive presence appeal? Will investing in yourself help you land your dream job or Directorship? If the answer is yes or you’re unsure, then itsdefinitely time to take action.

You deserve it.



Professional styling female executive

Top 3 Presentation Tips for a Job Interview When You’re Over 50

2UE radio podcast
Interview with Kayley of 2UE lifestyle channel


On talking lifestyle fifty club shows.

Nick: It must be really, really difficult to be 50 and over and find yourself unemployed made redundant whatever and trying to get back into the workforce.

Kayley: Try reinvent your CV and yourself well someone who knows all about it is Julie Hyne she’s a personal branding expert and stylist for executives and for people who are transitioning into new careers and she knows only too well the frustrations people experience when they’re trying to land that job. In a perfect world we would only be judged by the work we do but that’s not the case is it Julie?

Julie: No unfortunately it’s not Kayley.

Nick: Hi Julie.

Julie: Hi no it’s not look people are also judge by how they present and that can actually have a very big bearing on whether you actually considering for [unclear] or whether you will have passed by the next [unclear] in it.

Kayley: We all know about things like you know piercings and visible tattoos and stuff like that, but it can also come right down to having an unprofessional hairstyle or too much makeup those sorts of things it’s pretty common sense isn’t it when you think about it I think it is.

Julie: Well yes I mean it is common sense and we think it is but if you put yourself in the position of being you know a person who’s been out of the workplace for a while coming back in, then for them it’s very daunting and it’s confusing because the rules have changed actually over the years as to what acceptable and what potentially not acceptable and in some cases rules have been relaxed and so what they might have thought was the right appropriate dress to wear into an interview back then may not necessarily be the case now so it really does pay for them to do a little bit of research suss it out  little bit before they actually go in.

Nick: Julie I understand believe it or not bad breath is an issue.

Julie: It can be yes and unfortunately a lot of people aren’t aware that that’s going on. Same as body odour and perhaps wearing even a fragrance which is a little bit overpowering too, we all like to try and put those things on to make a good impression and for people to think that we’re presenting in the right way but sometimes it can be a little bit overdone, butless is best with a lot of those things but obviously you know personal hygiene is something which is a really big issue and it’s one that has to be dealt with very well.

Nick: What about perfume and aftershave?

Kayley: I used to work with a guy in a previous place a young guy and he wore so much after shave that after you walked past him you’d walk through this cloud of it. It was that overpowering, a really lovely guy and just think oh why doesn’t someone tell him but. Yes, same with women as well I did I don’t how do you say that in a nice why I mean I guess just sort of pull him aside and listen but I didn’t want to do it.

Julie: Look at education thing with a really good fragrance it should settle on your skin and even though you can’t smell it other people still can. But a lot of people think that if they can’t smell it no one else can.

Nick: Aren’t you supposed to spray it in the air and then walk through it?

Kayley: Correct me if I’m wrong Julie but proper French perfume you supposed to spray and walk through it, and the little bubbles of fragrance settle on you. And as they warm up they burst and that’s where the fragrance comes from so none of these three or four sprays all your hair like my mum does and it’s just too much.

Julie: And some people can’t take fragrance on their skin not often it suggests to those but people to spray the fragrance on your clothes because it will actually stay on the clothes as well. But a lot of people are sensitive to some of the fragrances so its just being considerate to other people actually when you’re choosing a fragrance just be mindful that less is best and if you can just get a hint of it as you walk in the room then that’s okay but certainly if its overpowering it’s not a good thing.

Kayley: Yeah now you’ve got three tips for looking your best in an interview what are they?

Julie: I have a look there’s been a lot of studies going on at the moment but make sure that when you present that you pressed your clothes before you go in, if you go in with a wrinkled shirt for example you know that really indicates to people that perhaps you are a little bit tardy and that might be a reflection on you some other work habits that you that have so it’s really important that you look nice and clean and crisp. Be careful as not dressing too casual for the workplace, and ther are very different dress codes when we consider business casual there’s a sliding style I suppose of being ultra-casual as we moved up the ladder to being professional and it’s really important to try and get that right because a lot of different industries have different dress codes and cultures in their organization and what might seem to be business casual in one industry maybe completely different for another, but it is important to get an understanding of the nature of the industry, the culture of the organization that you are  going into so that you sort of fit in when you go in.

Kelly: So if you’re going for a job as a law Secretary you would wear something different than if you were going for a job at Google, clearly or J.B HIFI

Julie: Absolutely and that’s what I mean like different industries, different organization have different cultures different dress code and what applies to one may not necessarily to apply to the other.

Nick: At JB HIFI have you been to one recently it’s compulsory to have tattoos and piercing and pink purple hair, it is.

Kelly: What’s with that. Now you also say Julie remove excess accessories.

Julie: Yes maximum of 3,  if you stick to that rule of having you know the three maximum then you’re not going to have anything that becomes a distraction to other people and yourself as well so just simple less is best. and smart and professional and you really can’t go wrong and make sure that everything you’re wearing is actually current and doesn’t look like it’s comes from 20 years ago, because that can be a dead giveaway to that you know you’ve been out of the workplace for a while and that could be a reflection on other things and other work habits that you do as well.

Kayley: Clean shoes make they are polish carry good pen in your folder not a big pin. Julie we’ve run out of time. Thank you so much they’re great tips and really helpful and I thank you for sharing them with us.
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Personal Image for over 50

The Importance of Reassessing your look

Kelly: We like to have Julie Hyne on every few weeks just to talk about how important it is to reassess your look and how you dress when you get past a certain age. Julie is a 50 plus single mum and she can relate to many women out there who are struggling to make ends meet but still want to look good you still may be looking maybe you in the workplace or you want to get back into the workplace, Julie’s on the line hello Julie.

Julie: Hi Kelly how are you.

Kelly: Terrific and thank you for your time tonight.

Julie: You’re very welcome.

Kelly: Now you’ve done a lot of work with many women is sort of rediscovering themselves. And do you think everybody should maybe you know reassess their look at a certain age or a certain time?

Julie: Look I think that’s a really good thing to do because you know sometimes we just get in a rush or we’re getting a pattern of just repeating things over and over again because we all become so busy in our lifestyles and we don’t often take the time to just do a stock take and a check over as to, well you know, let’s just have a look at this. How are we presenting? Are we presenting in the best way to really project ourselves and communicate the right message to the people that we want to make the right impression too, so yes I think it’s very important that every now and then we just really do a reconciliation I suppose on how we’re coming across, what do we see when we look in the mirror, how do other people perceive us any given point in time and is it projecting the right message. Are we going to attract the right people that we want to attract into our lives and our careers and our professions so yeah it’s very, very important.

Kelly: But it’s a fine line though between that and feeling comfortable isn’t it I mean you still want to feel that you look good. But you know if you looking at it it’s really difficult because like I have stable things in my wardrobe that I like to, so I’m not big on pattern’s I’m not big on I like to wear dark colours on the bottom and all these sort of things, but you and have had a chat about this before and you’ve suggested some different things that I would never even considered, so where is that line between being comfortable and being fashionable?

Julie: Well look fashion is fashion. It comes and goes and trends come and go. And not all trends are going to be appropriate for where you are in a certain time of your life. So it’s important to think about ‘okay where am I how old am I and what’s appropriate for me and how can I adopt what’s in fashion now to my personal style.” And everyone has a different style  Kelly and we experienced that this morning in the event at the Sofitel. A lot of people would not even dream of necessarily trying on something that might be left of centre of what they would normally reach for from the rack. That’s where working with someone who knows style and knows body shape and knows colours and whether the patterns are going to be appropriate for you, what type of pattern, what type of fabric texture, colour, all of those things you know, when you put them all together can create really specific looks and create messages which become authentically you. I think that’s where people sometimes get lost, they know they want to project a certain style; they know what they feel comfortable in, but they can’t pull it together. They can’t find the individual pieces to actually be able to pull one look together.

Speaker 3: You’ve got to be comfortable and confident in your own skin so look I’m not going to pull off the 28-inch hipster look that’s just not going to happen for me right now. We we’re almost out of time but Julie quickly for men how should boys dress for the office?

Julie: How should boy’s dress for the office well look that’s whole other topic when we’re talking about dress code and that’s almost a politically incorrect topic at the moment because dress codes are undergoing this enormous transformational overhaul on a global basis in all sorts of different industries so different industries types have different dress code and the whole casual Friday thing brings a whole different element into it as well. So depending on what industry you’re in it can determine what type of dress you should wear going into the office. And I always think there’s three things you should think about, one is to dress for yourself ; So dress appropriately for yourself in terms of colour, style, image, and dress appropriately for who you’re going to meet that day and dress appropriately for what you want to achieve for the day and the situation that you’re going to be in.

Kelly: Julie just quickly sorry we’re out of time what’s your Website quickly?

Julie: http:www.juliehyneimagestylist.com.au

Kelly: Perfect thank you.

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How to Dress Your Age While Staying Stylish

Interview with Kayley of 2UE lifestyle channel

Kayley: Now women often complain about not being able to achieve a certain look, and we often say, I hate my body, I’ve got nothing to wear, I don’t like shopping. I can tick off all of these, I feel frumpy, I used to be a size whatever. Julie Hyne is an image specialist, and she’s on the line, she says the fact is no one is perfect and relying on fashion magazines to tell you what to wear is not going to work in your favour, good day Julie.

Julie: Hi Kayley how are you.

Kayley: Thank you for your time I’m very well thank you on a long weekend, how do women come to terms with the realization that looking great is not limited to your size age or shape.

Julie: Well that’s a really good question because a lot of women do get really frustrated with how they look at certain times of their lifestyle and it’s really how they come to terms that is to really investigate well, what’s happening with my body right now at the moment, you know what should I be wearing ,is it appropriate for me at this particular time of my life, is it appropriate for how my body is presenting to me at the moment, and the size and women get so hung up on size Kelly I have to say, size is just a number it’s not something that they should feel that they own, you know it’s all about how something looks on you and how it works with your body the way it is now to be ultra-flattering and to help them feel attractive. So it’s a little bit of a myth you know that size is something that we need to be really conscious of.

Kayley: I mean if you’re really lucky enough to be the same size in your 50s as you were in your 20s then that’s great that’s fantastic. But the fact is probably most of us would not be.

Julie: No look women go through about four different bodies shape changes actually.

Kayley: Where I am at the moment please tell me four.

Julie: You still got one left to go actually so you know we all go at this age bracket that we are at 50 a lot of women do go through that terrible time of the big M and all sort of things happen to their bodies, then they might put on weight, they might lose weight. Their skin changes, their hair colour changes, everything changes and any wonder why they start to feel a little bit out of sync with what’s going on. So even if they are the same size is what they were when they were in their 20s they still have to think about well you know ,I can’t necessarily wear the same thing that I used to in my 20s, it has to be modified, it has to be appropriate to where you are in life and your lifestyle, and your personality, and you know what you’re doing in your life as well so that you as a person feel completely aligned and in sync you know it just that age.

Kayley: Apart from the fact they would be flat out finding a boob tube now.

Julie: And again another one of the things was you know wearing the right underwear too to support your shape as you’re getting older to because hey, we’re not all blessed with fabulous muscle tone as we’re getting older so there’s wonderful products out there for women to really help them define their shape and feel confident in their clothes again as well.

Luke: Julie , my leaving year for high school was 1979 and a few years ago we had or 30th school reunion, now that sorts people out. 30 years later and there was a very, very good friend of mine of mine I’ve known her 50 years this year we started school together at the age of 4 in 1966. and she didn’t come to the school reunion because she was concerned at how she looked, because she has put some weight and I thought at the time it was terribly sad because I really wanted this person there and she was too embarrassed, isn’t that awful.

Kayley: I think that’s really common.

Julie: Well I think it’s common across the board and a lot of women will be trying and hide themselves in what they wear ,they’re either go to wearing a lot of black or they’ll just wear things that are total sacks. And the thing is even if a woman has put on a little bit of weight you can still dress to be able to create shape and to create you know, that feeling of attractiveness for a woman and that’s just really understanding, well what style should I be wearing now, and what actually flatters my figure now, what colour should I be wearing as I am now. And how do I put all of that, how do I marry all of that together so that I feel confident and I feel attractive, and the weight thing is not an issue because we’re actually working with what you’ve got to create something that she actually likes the reflection on herself when she looked in the mirror.

Kelly: And as you say style is not squeezing into something that is not meant to be wearing and we all I guess seen people and you think oh gosh that’s not a good choice.

Julie: What were you thinking sort of comment ,and that really just happens when women have no idea as to what they should be buying. And you know it’s dressing inappropriately for your age, dressing inappropriately for your body shape ,it’s being in a style rut where you’re still wearing things that you wore years ago and you think you still look okay but no one’s actually put their hand up to say have you actually really thought about what you’re wearing. So women can do a lot of things to actually confess all of this for themselves in terms of whether they are outdated or whether they’re venturing into style rut. You know it’s just about going into wardrobe and being aware of what’s currently out there and what’s in your wardrobe and if what is in your wardrobe is actually relevant to what’s out there at the moment, are you outdated, are all the things that you’ve had in your wardrobe, were they fashionable at the time and they are not fashionable now, do they need tweaking a little bit to bring them up into this day and age there’s all sorts of things that women can do that it just take a little bit of effort too.

Kayley: And you’ve given us five important qualities of good style, so you’ve got be appropriate what else is on that list?

Julie: To dress your age, be appropriate and what that means is be appropriate to yourself, be appropriate to the situation, and also the people that you’re meeting, keep it simple, style doesn’t have to be hard, you must keep it simple, keep it easy keep it fun. Then it can work for you, don’t over complicate things and also to feel confident in what you’re wearing. If you don’t feel confident in what you’re wearing then it’s going to show to everyone else and you’re going to feel ridiculous, and also if you feel confident you’re going to carry it off with poise and presence as well, and then that’s going to exude your personal style and be natural in what you’re doing. So that all comes from understanding your body type, understanding where you’re at with life, understand your personality type and getting those types of garments into your wardrobe that actually work with all of those elements.

Kayley: And Julie you can work with people on this through your business what’s your Website if people would like to get in touch with you?

Julie: Sure it’s www.juliehyneimagestylist.com.au

Kayley: To easy Julie thank you we might catch up with you in a couple of weeks.

Julie: Yes, that would be great thanks Kelly have a lovely evening.

Kayley: Thanks to you too Julie Hyne there with some great tips on staying stylish.

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