Professional Image Consulting
Professional Image Consulting is a service that is available globally by accredited Image Professionals. It differs from personal stylists who focus mainly on fashion trends and looks as opposed to curating a professional image for the career focussed executive woman that embraces style and fashion for her particular needs.
Why style matters to the career focused Executive woman
Research tells us that an attractive appearance plays a significant role in the success of women in the workplace. This isn’t about physical traits alone, but how we enhance our appearance with appropriate grooming and personal style.
People who are considered attractive earn roughly 20 percent higher incomes, and are perceived as more competent and trustworthy in the workplace. The tangible results are very telling. These people are seen to wield more personal power, are far more influential and ultimately, more successful.
The reality for many people, however, is they experience a daily struggle around what to wear, what fits their comfort and budget. Many spend significant time and wasted money (as well as energy and crucial emotional labour) finding and purchasing an “ever-new” wardrobe. We are not always trained to think strategically about personal style during this process. For those who want to maximize their workplace credibility, improve their standing, and access to better salaries, the bottom line is a strategic approach to your personal style. Owning your femininity is the source of your power.
The question is not whether we should or shouldn’t consciously establish our individual aesthetic principles, but HOW do we do this in the most effective way?