Julie is an internationally accredited consultant with over 30 years experience mentoring, designing and collaborating with Australian professional women. She saw the need for a specialized approach to styling female executives and women in competitive careers.

Julie continues to work with hundreds of women in leadership roles, helping to enhance and redefine their aesthetic identity across all walks of life. She is a mother, an author, content creator, a business owner, and philanthropist

Supporting Women To Succeed

Julie is herself a successful executive — she knows what it takes for women to thrive in business, and the challenges they face. She believes there is strength in femininity. Julie seamlessly combines her clients’ personal goals with authoritative clothing trends. Their comfort is her highest priority.

Julie’s journey through salon management, professional makeovers, personal shopping, corporate consulting, and volunteer work led her to create a series of online programs — making the prestige world of image consulting accessible to all working women.

Julie’s passion for women’s empowerment, her wealth of experience, her qualifications, and her empathy are at the heart of her endeavors. Her courses and workshops assist women to cultivate their own aesthetic brand, and build confidence in their public image

Supporting The Community

Julie found her calling after being invited back to her private all-girls’ school to teach the Year 10 classes about professional readiness. Throughout her career, she retained her drive to prepare the next generation of women to succeed.

After receiving her accreditation as a Certified Image Professional (CIP, AIPI) Julie worked with individuals and NFPs — including the government-funded program Dress for Success, helping underprivileged women get back into the workforce. Her driving force has always been supporting women from all walks of life to transition into their most elegant, confident, influential selves

Guidance and Experience

Julie works with senior executive women who place their trust in her because of her maturity, compassion, discretion, and authenticity — everything they aspire to be, reflected in her as a guide. She continues to work one-on-one with them as an image consultant, producing online seminars, and speaking in public about issues impacting women in the workplace.


Julie’s qualifications include:

    • Bachelor of Business
    • Diploma of Modelling
    • Certificate in TV and Media Presenting
    • Etiquette Trainer certification
    • Psychology of Style certification
    • Accredited member of the Association of Image Consultants International (AICI)


Julie’s process helped me gain real clarity of my own unique value proposition and develop the confidence to own it. As a result I’ve taken on significant public speaking and event opportunities confident in how I look in my own skin. This is a real gift, I now have enjoyment deciding how to present on any given day.


Astrid K

Before working with Julie, my wardrobe felt cluttered, I struggled to find the right outfit for any occasion. Working with Julie has provided me with insights into styles and colours that work best for me and brought a new perspective on the role of professional presence and impact



I started working with Julie when I was commencing a new role to ensure I could build credibility quicky and acquire a more professional and elegant look. Working with Julie has helped to set me up for success in this role and in readiness for my next by helping me understand the clothes that really work to improve the professional impact I need. Without Julie I would not have known where or how to start.


Melissa G

What inspired me to engage with Julie was the challenge of remaining appropriately stylish (but comfortable!) once I turned 60.

I’m now much clearer on what works for me and what doesn’t, I feel far more comfortable in my own skin and am confident I will no longer make expensive purchasing mistakes. I’m receiving compliments, feel younger, and certainly am far more at ease than when I was putting on my ‘armour’ each day to enter the professional arena.
I thoroughly recommend working with Julie to maximise your personal confidence and professional impact.


Jane C

Julie encouraged me to approach my wardrobe as a strategic investment in my future and as a visual statement of who I am.
I am now more confident in my selection which gives me the confidence to be bolder in my professional life. I would highly recommend Julie for anyone seeking to amp up their personal image and style.


Rebecca L

As a busy CEO, I have little time to shop and struggled to find suitable corporate clothes that would give me a point of difference. During the time I have worked with Julie, I know I am wearing clothes that fit me properly and that they are appropriate for whatever I may need to do that day. Julie has certainly been a partner in my career journey and success!
I would thoroughly recommend Julie to anyone who is looking for style advice and to ensure that the money being invested in their wardrobe is being used effectively.


Samantha R

After COVID it was confusing as to what I should wear on screen and in the office. I was fast approaching my 60th birthday and wanted to have an energetic and professional look venturing into another senior executive role.

Julie is so knowledgeable and has helped me dress in a way that allows me to feel comfortable and confident now when meeting and working with clients. I am very thankful to Julie for her advice, support and challenging me to be more open-minded about what I wear and how I wear it.



Having just celebrated my 50th birthday and commencing a new phase in my life, I feel somehow empowered, that I now have a new-found confidence in my appearance and more importantly, my relationships with those I come in contact with. Many, many thanks, you’ve changed my life!


Ruth Brown

Last week I applied for another job and the recruiter called me up in the morning asking if I could interview with the client that very same afternoon. I took about 2 seconds to look down and check out what I was wearing and say yes! I knew I looked extremely presentable, and I absolutely loved the absence of stress around what I was wearing. By the way I got the job!


Nuala Young

I recognized that no matter what has happened or is going in one’s life it is possible to create a very positive and confident image. I can still believe in myself and be the best I can be. You are an amazing woman. You are very easy to talk to, and you are very intelligent and an amazing thinker.


Giselle Muller

Having known Julie personally and professionally for 15 years, I can truly say she lives and breathes what she shares with her clients to express their own unique image and style. She is able to communicate her expertise elegantly and guide clients to apply the principles in personal and professional life. If you haven’t yet experienced Julie’s ‘magic’, you’ve been missing out!


Susan Davie

(Owner/Director of New Choices)