Podcast on first Impressions and dressing for success.
Interview with Annmarie

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Are you frustrated and confused about how to attract new clients nothing you have done is working and you’re tired of waiting for the phone to ring? Imagine learning the tips and tools that will help you get noticed and booked by your ideal client. And paid what your worth for your amazing services now’s the time to make your dream a reality. And the ambitious entrepreneur show will teach you how. Now over to your host of Annmarie Cross.

Annmarie: I’m sure you’ve heard the saying first impressions count, so what perception do people make about you when they first meet. Does your personal image and style inspire confidence and professionalism or not don’t make the wrong first impression because you’re wearing an outfit that’s outdated or doesn’t flatter and suit your body shape. What about your current hairstyle and makeup? Are you aging and dieting itself? Find out on today’s show as our special guest stylist and image consultant Julie Hyne shares K tips to help you look great and take 10 years off how to get the most out of working with a personal shopper, how to save time and money while build a workable wardrobe with a minimum of fuss and lots of fun and much more. So let’s welcome Julie to the show. So welcome to the call Julie.

Julie: Thank you Annmarie It’s a pleasure to be here.

Annmarie: Now yours is a topic that I’m very interested in and I know that for all ambitious entrepreneurs listening today a professional image is so very important because we all know that saying first impressions last don’t we?

Julie: First impressions absolutely do count probably it’s the most important thing when you’re going to meet someone for the first time.

Annmarie: And what are some of the common mistakes that you see people make and I also know that in a moment you’re going to share some of the tips that you have to help us look younger and take 10 years off your face and off our presentation. But what are some of the most common things that you see people doing that they really shouldn’t.

Julie: Well I think a lot of people just need to take note of their current situation in terms of and particularly for women has they age and things change, their body shape changes, their colours change, and things just don’t suit them the way they used to suit them before. And so they become in a little bit of a dilemma to know how you do I dress myself now that I’m getting older and what are the right types of makeup that I need to wear and how should I style my hair now. And so it’s a good idea to actually meet with someone just do a refresh as to what’s appropriate for you now that you’re in a different space to where you were 5 or 10 years ago.  So it’s all about being appropriate for you and appropriate for the situation as well, and the people that you’re meeting.

Annmarie: So you mentioned five or 10 years would you say that that’s about the average time that we should revisit relook at what we’re wearing and our body shapes as well to make sure that what we are wearing is suiting us in the best way possible.

Julie: Oh absolutely because fashion changes all the time and also that becomes a little bit confusing for some people too as to how do I wear what’s currently in season or what is in fashion. It’s all about understanding what are the specific styles that suit you based on your body shape. And some things don’t change like our bone structure doesn’t change, but we might become a little bit fuller in certain parts of the body so we need to adjust the actual styles that we’re wearing to be able to make those look really fantastic on us, so it’s just really an update as we work with lots of different things just to find out whether this is still suiting me and whether it’s appropriate.

Annmarie: Yes, one of the things that as you were talking and I was considering as we tend to get older some of us have to go and turn to hair products some people just love to change their hair colour. Now the colours that they select may or may not suit them but the types of clothing the clothes at least some of the new colour of their hair may need to be or prompt and update for selection of colours that we use as well in their clothing.

Julie: Sometimes it’s in reverse actually a lot of we women will go to the hairdresser and they’ll have their coloured because they’re concerned about the going off with the greying that’s going on. And it really depends on the hairstyles and we’re not saying anything bad about hairstylists it’s about selecting the right shape of colour and the right degree of warmth to put into the hair because if it’s not consistent with your personal skin and eye colours as well then it can really throw you out and so then selecting the right colours to wear in your wardrobe becomes very confusing and that also then affects your makeup application as well.

Annmarie: Yes, and I know one of the things that I often see is my step daughter loves changing the colour of her eyes through what do call them contact lenses, and she has gotten naturally Olive skin. So sometimes when she wears bright blue her eyes just sort of pop out. But it’s sort of like oh there’s something different about her and really even changing the colour of your eyes could make such a difference on your whole demeanour and presence.

Julie: Oh absolutely yes and when I coach people on what is the right makeup to wear and what are the right colours to wear, that’s very much dependent upon your overall look in terms of whether your light, whether your dark, whether you are muted, and what are the right makeup colours to wear which is going to bring out the colour of your eyes and enhance your overall appearance. And then of course there is as you’re getting older do you go for something that’s a little bit more matt or are you still able to wear something that’s got a little bit and shimmer. So all of those things we have to take into account in defining and putting together exactly the right look for you.

Annmarie: So much to consider so much to consider and often we don’t even think of that at all but obviously that’s where your expertise comes in. So what are some of the top tips that you can share with us today that is going to help us look really right and great and take 10 years off how we look?

Julie: Okay well one of the things I think for a lot of women and I was actually talking to a lady the other day who’s 53 and her hair had actually gone into an ashy type colour but it was very long on her face and she had actually very, very rectangular type face. And I said you know had you ever considered cutting your hair short to create a little bit of weight where we need it just to take the length of your face because it drags your face down and can actually add years to face, so things like you know reviewing the hairstyle whether in fact going shorter might help give the illusion of it and a facelift or even a neck lift for a lot of women. What are you doing with your skin, how are you looking after your skin as it aging. Your teeth can sometimes yellow off a little bit as you’re getting older so maybe brightening those up a little bit, you know things like, very subtle and often it’s all in the grooming as well. Definitely updating your make up and definitely wearing it because that’s the other thing a lot of women tend to do as they get older is they don’t bother and that’s a real shame.

Annmarie: Just on the point there that you were talking about getting different style cut, and a comment that you mentioned previously. I wonder then if it would be beneficial for us to go to a person such as yourself who has expertise in style colour of hair as well obviously as clothing because you may go to a hairdresser give them a sort of an idea on what you want or ask them for their opinion, they might just provide us with the cut that really doesn’t suit us at all. Is that something that you find without bagging hairdressers is not saying anything about that.

Julie: That’s right look the right hairstyle is really dependent on face shape so as when we create balance with clothes with a good hairstyle it’s also creating balance with your face shape. And also it has to be age appropriate and it has to be style that you’re going to be able to look after and manage and maintain and style. Because no woman wants to stand in front of the mirror for hours in the morning trying to get a hair right. And hair’s one of those things for women when you look in the mirror if you have a bad hair day it destroys everything.

Annmarie: And you just feel horrible.

Julie: You just feel dreadful so you need something that’s going to work for you and it’s going to work easily for you. And then yeah if you get the shape right and it’s easy to style and the colour is fabulous and it’s complimentary to who you are and what your personal colourings then that’s a really good start for a lot of women.

Annmarie: And I know because I have very thick hair and it grows very quickly and I often need to go to the hairdresser to get it thinned. And I always prefer short hair anyway it’s easier to manage. But I know when it starts to get longer and it just hangs and it’s feels really thick it makes incredible difference on just even how you look, so it’s such an important tip and to hear that just by doing a different shape having a different shape and maybe a shorter shape that can take years of your life is really quite incredible.

Julie: That is and for some women it actually takes the weight off their shoulders literally because they just all of a sudden don’t have all this bulk that sort of hang on the shoulder line which continue to accentuate the aging of the neck and makes you look thicker. So it can actually help you look taller and slimmer and more youthful, and it’s just for a lot of women it’s getting them over that line to just even embrace that whole idea of the hair and what to do with the hair can be a really major turning point in terms of them looking and feeling younger.

Annmarie: Yes, now I remember many years ago I read some articles and this is from the U.S. and I’m sure that it’s relevant here as well in Australia that women who went to a personal shopper and a stylist such as yourself and really had a style that suited them and makeup that suited them, they not only got pay rises they also got promotions and were put forward to new projects. I’m not saying that someone who hasn’t looked at their personal image wouldn’t get that either, but it made a significant difference on the whole approach. Do you want to talk a little bit about that do you have any sort of similar stories that you’ve heard from some of your clients?

Julie: Well it’s very interesting you should say that Annmarie I was talking to a person that works for a major accountancy firm yesterday who is saying exactly that. That there are senior women in the company who just really need to be sharpened up because they are the role models for the younger generation coming through this particular firm. And it’s very important that they do present themselves in a way which is good for these young people. But it is also well known statistic that women who do dress very well and do dress in a way which gives them confidence and credibility, does attract higher salaries it does attract more promotions and they do get recognized because they’re very polished. And as opposed to the woman that comes into work who looks a little slightly dishevelled because she’s had to get the kids off to school or she’s had some other issues going on, so it makes a very big difference, appearance is so important if you’re looking to climb the corporate ladder.

Annmarie: I would say that that’s very important too for men, if men look put together in a professional way their outfits, the right colours and things like that that can make an incredible difference in their image as well. One of the questions that I remember a while ago I spoke to someone in the U.S. She was involved in the fashion industry one of the things that she mentioned was that some women in the professional field tended to wear skirt lengths that really didn’t suit the atmosphere. Do you have a recommendation for like the right type of length because obviously you don’t want to be seen as someone that has too high a cut on the leg because that really doesn’t send a good image either does it?

Julie: No it doesn’t and we all put out messages based on what we wear so in a corporate environment there is an accepted length of skirt for women that’s acceptable and that would definitely not be above a certain level above knee and certainly not skirts that have very high slits in them that go up to the thigh. But even in saying that though Annmarie we don’t want women to look frumpy in business either. So there’s also on the opposite end of the scale there’s length of skirts that I’ve see some women wearing which are really just too long, and I do nothing for them in terms of their overall appearance because they look out of proportion and out of balance and so that can tend to age them as well in terms of their overall appearance because they’re just looking frumpy.

Annmarie: Yes, and you know as you’re talking I’m even thinking on the face sometimes people wear a set of glasses which really the style of the spectacle is really very old fashioned the colouring and so forth. And just a change in the frame can make an incredible difference in lifting the years off someone’s face.

Julie: Oh absolutely and frames are one of those fashion items at the moment you don’t really have to see all the ads on TV. And look they’re becoming quite an accessory so I know women that got several pairs of frames in different colours and slightly different styles and they put them on depending upon who they are meeting and what the occasion is and do they want to be more fashion forward today or do they want to look really corporate and more serious. And so you can do that easily with frames and many women actually will organize a styling session for me to go out with them purely just to select frames, and of course that again is based on face shape.

Annmarie: And also too because if you really do need glasses and you put the frames on if you don’t have a lens in them you might not be able to see properly what you look like, and what might look really good to you when the lens comes in you think boy that was a mistake.

Julie: Yes, that’s true.

Annmarie: But that’s incredible it really can make a difference I remember many years ago when I first started working and I needed glasses because my eyes were getting quite stressed looking at the computer system and I loved the colour pink at that time. And I bought the frames that were pink and I went to a wedding and my dress happened to be a shade of pink too and I remember one of my friends came up to me and said, do you have a different colour for every outfit what’s going on there I said no it’s just the pink ones because he thought it was quite strange how my frame and my outfit matched. But as you say you can, you can change your look just by changing the style of frame and the colour.

Julie: You can.

Annmarie: Now I know one of the things that you do is you help women and obviously men too but women we’re talking about today in de-cluttering their wardrobe because I’m sure we have way too many clothes I know I do that we probably don’t really wear very often. And one of the things that you support people in to clear that out but also to keep it and even invest in a couple of key pieces do you want to talk a little bit about that?

Julie: Oh absolutely look a lot of women always will put up their hands and say I’ve got nothing to wear. And it’s just because they’ve become quite bored with what they’ve got in their wardrobe and they’ve got into these terrible pattern of going out every season and buying things or they might buy things that are on sale and they bring them home, but bought things without having a plan in place. So they’ve got a collection of things in their wardrobe that may noy necessarily work together. Or they can’t create an outfit based on what they’ve got. So what I do is I go in and once we’ve determine body shape and proportion and colours is work through their wardrobe section by section so that we can identify what are the core items that they’ve got in their wardrobe that we can actually realistically bas different looks around. And then we look for the pieces that actually help create those different looks and that’s where we start to see the gaps. That’s where we start to see well we need to add some accessories here where we need to add a fabulous jacket or whatever it might be that we need to put back with those key items which you generally use and your trousers and jackets to create different looks. And that’s where you can save money in the long run because if you have those fabulous pieces in your wardrobe that fits you well that always looks stylish and that you feel fabulous in and are good quality, then all you need to do each season is really to pick a couple of fabulous pieces that you love because the colours great or it’s just a really nice new look and you can put those back into your wardrobe to go back with those key core items and that means you always look stylish and fashionable but you havent  gone out and purchased a whole new wardrobe which also then means you’re not having to use as much space.

Annmarie: I know often I’ve heard the saying you know little black dress so people always have to have a little black dress in their wardrobe. Do you have a special item that you just love and recommend all of your clients should have whatever it is that you really love?

Julie: I am a big person on having a fabulous wow jacket, it doesn’t matter what you wearing, it could be a pair of jeans and a T-shirt or it could be a little black dress. But if you have a jacket that is in the right colour, the right fabric, the right fit, then that’s what you can put on over anything and it just instantly changes the whole look and it makes you feel fabulous as well. So jackets are my thing. Several beautiful jackets that you can put on over anything and it just makes a statement.

Annmarie: Yes I know that sometimes you see people and they’re walking or out there at a meeting or something like that and they really just own the room and I think that’s what you’re talking about when you really think carefully and you talked about having a plan when you put together elements that complement one another when you think about the style of hair, the makeup, the frame of your glasses if you wear glasses; all these different things when combined can really make that wow factor cant it?

Julie: Oh absolutely and I mean women that get it right have actually gone through that process of defining what it is that they are doing, who they are, the situation that they’re in every day, they’re very strategic about what they wear depending on who they’re seeing and what the objectives are for the actual day and they’ll determine what outfit they need to wear what colours they need to wear, what accessories they need to have so that it all puts across the right message for the right reasons and it helps them achieve their objectives at the end of the day. So it’s like having a fabulous accountant really you know you just need to have that support sometimes to just help you get it right.

Annmarie: And I think it’s for me it would seem like a relief because how many women do you know get up in the morning and as you said before I’ve got nothing to wear but dothen thinking shall I put this with this or shall I do this and how does this look, when you know that you know this style goes with this and this colouring goes with that because they’ve been with someone and then tapped into the expertise such as yourself. You have a lot more confidence at what you’ve selected and put together is really going to compliment you no matter what you’re doing and what situation you are in.

Julie: Absolutely and of course that’s the other thing that we do is also educate people as to how to put outfits together and even give them I suppose like a menu of outfits that they can put together with what they’ve got in their wardrobe, so if they are one of those people that just really forget and struggle we can put together a whole series of photographs of them in the outfits and they have them in their wardrobe so that when they’re getting ready in the morning they can look at the photographs oh that’s right she put that with and that accessory back with that and so it’s all worked out for them so they don’t have to get frustrations in the mornings when they’re getting dressed.

Annmarie: And I think that’s a great idea because how often do we look at the brochures or a magazine that comes in and it’s got these beautiful models and they’ve got an ensemble put together and you think oh I’ll put that together. But that may not necessarily suit you because they don’t have your body shape, just talking on accessories because you’ve mentioned them a couple of times and I’m sure you’re talking about the jewellery and so forth. Can people diminish their professional image through incorrect choices of jewellery?

Julie: Yes, definitely it’s all about again being appropriate and depending upon what you’re wearing the environment that you’re working in, or even what you’re doing on the weekend their are degrees of formality and degrees of casualness in accessories items as well so that can make a big difference. And also the amount of accessories that you wear, too many can become distracting. So it’s all about having less is best and making it really work for you.

Annmarie: Is there a piece of jewellery that you have as a favourite that everyone should have?

Julie: Look I think every woman deserves to have a really nice strand of pearls and a really nice few simple pairs of earrings that they can put on whether they’ve got peirced ears or not it’s irrelevant I think just having that extra accessories to wear, and a really great watch.

Annmarie: Ive really thoroughly enjoy your today’s call and I know that you often do videos because I’m following you on Face book and in a moment I’ll let you share different ways that people can get in contact with you. But it really is incredible that you know we don’t just get out throw on any old thing and then expect really to portray that professional image. It really takes a bit of thought behind that and knowing which pieces are going to suit and flatter you. And so I really thank you for coming on the show. But how can people get in contact with you and find out more about the services that you offer.

Julie: Thank you and Annmarie well they can telephone me my number is on my Website or they can go to my Website which is www.juliehyneimagestylistcom.au, or they can visit me on Facebook, I have a Face book page or through LinkedIn so there’s a variety of ways that you can actually contact me.

Annmarie: Fabulous and of course Julie. Your name is about Julie Hyne. And so for those of you who are listening on our show page all of the details of how you can connect with Julie below in the show blurb. If you are listening to how change channel I really do encourage you to pop across and connect because you can leave a comment. You can connect directly through to Juliehyne’s connections there and continue this conversation because it’s such an important topic. We are all ambitious entrepreneur and how we portray ourselves as we meeting existing clients and meeting existing clients is certainly going to be impacted by the choices of clothing accessories colours all those different things that you’ve put together. And of course just a couple of ways that you can connect with us on the show at Twitter handle is at the ambitious pod at the ambitious pod. We’ve got a home of a page also on Face book with the ambitious entrepreneur show so reach out and say hi ask the questions because I’m sure Juliehyne would be more than happy to provide further information to you and. Until next time everyone stays inspired thanks again for coming on the show Juliehyne.

Julie: Thank you Annmarie I’d enjoyed it very much thank you.

As a business coach in marketing mentor for ambitious entrepreneurs. One of the things that I love to do on each show is to share an inspirational talk with you and today’s inspirational tip is overbooked stressed out reached an income ceiling. If you have its time to change your business model to break that ceiling and you’ll be able to relate to this. If you’re someone who has been charging by the hour and finding that you can take on any more clients because there are only so many hours in a day only so many hours in a week that you can work with clients. And of course not only is the work with clients that you need to do, but also business sporting activities marketing and of course all of the things that we need to do as business owners. So if you’re still a service based entrepreneur who is charging by the hour I encourage you to start thinking of getting away from the charging by the hour model and creating packages and programs that include more than just your time as well as develop other products and programs such as Heim’s study programs that you continue to sell that’s not going to involve your direct time and input of time when you’re working with clients. To open up the possibility of generating income from different income streams. Now this is something you’ve been considering and you have absolutely no idea where to start. Why don’t you apply for one of my biz bright three strategy sessions? They are complementary and you need to do is go to the following link and pop you detail in that the form on the web page and I’ll send you out further information so the link is bigly. That’s bit.ly/breakthrough session. That’s bit.ly/break through session. Until next week stay brilliant and stay inspired this is Annmarie.

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